Helping Others – and Yourself

Now is the perfect time to implement a partnership with a nonprofit cause. With the holiday shopping season fast approaching, there are some great ways you can emphasize to customers your commitment to your community. Sponsorships. One easy way is…

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Fetching New Friends on Facebook

EVERYONE wants to be “liked!” Here’s an interesting way a regional merchant increased their Facebook status: Ocean State Job Lot is a 100-store chain carrying odd lots and discounted goods of all kinds. They already have an “internet coupon” feature…

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Cyber-Criminals and Small Business

On July 21 the Wall Street Journal published a front-page article on the increasing number of hacking attacks on smaller businesses. The owner of a 2-location newsstand business in Chicago, with annual revenue of about $1 million, began using an…

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Does Groupon lead to Socialism?!?

Recently, the Hartford Advocate featured commentary where it was suggested sites such as Groupon, SaveNowCt, or Daily Deals are “fostering a mindset of dependency and entitlement.” The author compared them to government “entitlement” programs such as unemployment compensation and medicare.…

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Welcome

As an addition to TagTeam’s website, we are beginning an online diary. We plan to offer marketing tips, comments, and excerpts from recent publications. Mark Zurzola and James Gomes, 20-year veterans of the media industry and the two principals of…

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