Now is the perfect time to implement a partnership with a nonprofit cause. With the holiday shopping season fast approaching, there are some great ways you can emphasize to customers your commitment to your community. Sponsorships. One easy way is to contribute to a charity’s existing fundraiser. While golf tournament season is over, many charities [...]
We came across this article printed in the Wall St. Journal, August 22, 2011. It offers some great tips for retailers on how to maximize sales from a Groupon offer. 20110825144851724
EVERYONE wants to be “liked!” Here’s an interesting way a regional merchant increased their Facebook status: Ocean State Job Lot is a 100-store chain carrying odd lots and discounted goods of all kinds. They already have an “internet coupon” feature on their website that sends a weekly note to subscribers with in-store specials, their weekly [...]
On July 21 the Wall Street Journal published a front-page article on the increasing number of hacking attacks on smaller businesses. The owner of a 2-location newsstand business in Chicago, with annual revenue of about $1 million, began using an internet-based payment software system to process credit card transactions in 2009. In 2010, he received [...]
Recently, the Hartford Advocate featured commentary where it was suggested sites such as Groupon, SaveNowCt, or Daily Deals are “fostering a mindset of dependency and entitlement.” The author compared them to government “entitlement” programs such as unemployment compensation and medicare. Whew! And I thought they were just a cool promotion method, not a descent into [...]
