The secret to a smart media buy.
We’re going to start by telling you we have vast experience on the client side, the media side, and agency side. Here’s why that is important to you:
From experience comes leverage – and the ability to find added-value opportunities that few firms even know about or have the understanding to ask for. It’s also known as “maximizing dollars and efficiencies.”
This goes far beyond traditional media buying like radio and TV – although we still do a substantial amount of it (our yearly buys can be measured in the millions of dollars). The media landscape is constantly evolving, and we have deep domain knowledge of today’s digital, web, and social media.
Although media platforms have become more complex, the formula for success remains simple:
- Who are you trying to reach?
- Where can you find them?
- What message will best resonate with them?
Those are the questions we excel at answering.