The TagTeam in Action

You’ve probably heard of a “tag team” wrestling match. When one of the combatants needs help, he can tag a teammate, who then enters the fray.

That’s really how we work, too. (Although we pass on the outrageous costumes). We don’t have a huge full-time staff. But we do have a full compliment of writers, designers, web programmers, editors, and other creative and strategic types waiting on the sidelines, ready to get into the game. Many of these partners are industry veterans with decades of experience.

Working this way gives us the advantage of tailoring a team specifically to a project’s – or a client’s – needs. This lean staffing model also means we don’t have a lot of overhead expenses. So you’re not going to be paying excessively for our cost of doing business.

Meet the TagTeam Core

2ff292eMark Zurzola

The founder of TagTeam, Mark is our Account Services, New Business Development and day-to-day operations chief. Mark spent 10 years in various production positions for WTIC-TV, WFSB-TV and ESPN before embarking on his sales and marketing career. In 2003, he became Sales Manager for WSHM-TV, then served as Local Sales Manager for WFSB-TV. A 1988 graduate of ECSU, Mark resides in Wethersfield with his wife and two children.

Larry Piretti

As Vice President/Media Director, Larry is involved with all media strategy, planning and buying. Larry is a 25+ year veteran of the advertising business. His specialties are media and marketing, and he’s been the Media Director of KGA Advertising, the Director of Marketing at Bob’s Stores, and Marketing Director at Bernie’s TVs & Appliances. He’s an in-demand guy, as evidenced by his successful career as a freelance marketing and media consultant. Larry has three children, and resides in Ellington with his wife and youngest daughter.

1eeae38Kevin Kennedy

Our Production Coordinator, Kevin manages all production-related work flow. He also handles producing, shooting, and editing video and audio creative. Kevin has been a commercial producer and writer for broadcast and cable outlets since 1997. He resides in Norwich with his fiancée.